Specialist Content · Independent Financial Advisers · London

Your practice.
Finally heard.

We produce FCA-compliant blog articles, LinkedIn content and client newsletters for IFAs every month — written in your voice, delivered on time, without you lifting a pen.

"One new client from improved visibility pays for two years of working with us."

What you receive each month
SEO blog articles 4per month
LinkedIn posts 8per month
Client newsletter 1per month
Thought leadership 1per month
Total pieces 14every month
Your time required 30mins/month
The problem

Your expertise deserves a stronger voice.

Most independent financial advisers are exceptional at what they do. Their online presence rarely reflects that. While the big institutions pour millions into content, the average IFA's website hasn't been updated in three years.

"5,000+ IFA firms in the UK. Most of them invisible online. That is the opportunity."

Invisible on Google
Potential clients search for financial advice in your area every day. Without consistent content, you simply don't show up.
LinkedIn has gone quiet
A dormant profile signals inactivity. Advisers who post consistently are winning the credibility game by default.
No time to write
You're running a practice. Content keeps slipping to the bottom of the list. We take it off your list entirely.
Compliance is a barrier
Generic agencies can't serve FCA-regulated firms. Every piece we produce has compliance built in from the start.
How it works
01
Tell us about your practice
A 15-minute onboarding form captures your voice, your clients, your specialisms and your compliance requirements. Done once.
02
We write everything
Four blog articles, eight LinkedIn posts, one newsletter, one thought leadership piece — produced and delivered every month.
03
You review and approve
Content arrives in a shared Google Doc. You read, approve or request a tweak. Around 30 minutes of your time per month.
04
You post. We repeat.
You paste your LinkedIn posts. We handle everything else. Same quality, same date, every single month without fail.
Packages
Standard Package
£1,200
per month · cancel anytime
—4 SEO blog articles per month
—8 LinkedIn posts per month
—1 client newsletter per month
—1 thought leadership piece
—All content FCA compliant
—Delivered via Google Docs
—Unlimited revisions
Most popular
Premium Package
£1,400
per month · cancel anytime
—Everything in Standard
—Newsletter sent on your behalf
—Monthly analytics report
—Open and click rate tracking
—Priority 24-hour turnaround
—Quarterly strategy review
—Dedicated account contact
Sample work
SEO Blog · Pensions
Why Most Londoners Are Overpaying On Their Pension Without Knowing It
A pension review takes an hour. The cost of not doing it compounds quietly for decades. Here is what we typically find when we sit down with a new client...
SEO Blog · Tax Planning
The ISA Mistake That Costs British Families Thousands Every Year
Most people using an ISA are not using it as effectively as they could. The most costly mistakes are the ones that look perfectly sensible on the surface...
Client Newsletter
Your April Financial Update — what has changed and what to watch
April brings a few things worth your attention — the Bank of England's shifting tone, an ISA deadline, and a question nearly every client has asked this month...
One new client from improved visibility pays for two years of working with us. The maths is straightforward.
The Brief · London · thebrief.london

Become the most visible
adviser in your market.

Book a free 20-minute call. We will show you exactly what your content presence could look like — and what staying quiet is currently costing you.