Specialist Content · Independent Financial Advisers · UK

You didn't become an IFA
to write LinkedIn posts.
We did.

We produce FCA-aware blogs, LinkedIn content and client newsletters for independent advisers every month — written in your voice, delivered on time, without you lifting a finger.

"One new client from improved visibility pays for two years of working with us."

What you receive each month
SEO blog articles 4per month
LinkedIn posts 8per month
Client newsletter 1per month
Thought leadership 1per month
Total pieces 14every month
Your time required 30mins/month
The problem

Your expertise deserves a stronger voice.

Most independent financial advisers are exceptional at what they do. Their online presence rarely reflects that. While the big institutions pour millions into content, the average IFA's website hasn't been updated in three years.

"5,000+ IFA firms in the UK. Most of them invisible online. That is the opportunity."

Invisible on Google
Potential clients search for financial advice in your area every day. Without consistent content, you simply don't show up.
LinkedIn has gone quiet
A dormant profile signals inactivity. Advisers who post consistently are winning the credibility game by default.
No time to write
You're running a practice. Content keeps slipping to the bottom of the list. We take it off your list entirely.
Compliance is a barrier
Generic agencies can't serve FCA-regulated firms. Every piece we produce has compliance built in from the start.
How it works
01
Tell us about your practice
A 15-minute onboarding form captures your voice, your clients, your specialisms and your compliance requirements. Done once.
02
We write everything
Four blog articles, eight LinkedIn posts, one newsletter, one thought leadership piece — produced and delivered every month.
03
You review and approve
Content arrives in a shared Google Doc. You read, approve or request a tweak. Around 30 minutes of your time per month.
04
You post or we schedule.
Either way — same quality, same date, every single month without fail.
Packages
Starter
£449
per month · cancel anytime
—4 LinkedIn posts per month
—1 SEO blog article per month
—1 client newsletter per month
—All content FCA-aware
—Delivered via Google Docs
—Unlimited revisions
—30 mins of your time per month
Most popular
Standard
£649
per month · cancel anytime
—8 LinkedIn posts per month
—2 SEO blog articles per month
—1 client newsletter per month
—1 thought leadership piece
—X/Twitter content included
—Monthly content calendar
—All content FCA-aware
—Unlimited revisions
Pro
£1,099
per month · cancel anytime
—Everything in Standard
—Google Business profile posts
—Social media scheduling
—Monthly email signature content
—Client-facing prospect one pager
—FCA compliance review on all content
—Priority 48-hour turnaround
Premium
£1,999
per month · cancel anytime
—Everything in Pro
—Newsletter sent on your behalf
—Quarterly competitor content audit
—Monthly analytics report
—Priority 24-hour turnaround
—Quarterly strategy call
—Dedicated account contact
—Your time required — 20 mins/month
Sample work
SEO Blog · Pensions
Why Most Londoners Are Overpaying On Their Pension Without Knowing It
A pension review takes an hour. The cost of not doing it compounds quietly for decades. Here is what we typically find when we sit down with a new client...
SEO Blog · Tax Planning
The ISA Mistake That Costs British Families Thousands Every Year
Most people using an ISA are not using it as effectively as they could. The most costly mistakes are the ones that look perfectly sensible on the surface...
Client Newsletter
Your April Financial Update — what has changed and what to watch
April brings a few things worth your attention — the Bank of England's shifting tone, an ISA deadline, and a question nearly every client has asked this month...
One new client from improved visibility pays for two years of working with us. The maths is straightforward.
The Brief · London · thebrief.london

Most IFAs are brilliant
at what they do. Almost none
of them are visible online.

Book a free 20-minute call. We will show you exactly what your content presence could look like — and what staying quiet is currently costing you.